Extended Producer Responsibility (EPR)

The Malaysian Recycling Alliance (MAREA) implements Extended Producer Responsibility (EPR) to tackle consumer packaging waste. This initiative involves stakeholders such as consumers, recyclers, and the government to enhance collection and recycling systems. MAREA collects voluntary fees from industry members, representing them to strengthen existing waste management and recycling efforts, aiming to achieve a minimum recycling rate of 25% of packaging volumes by 2025 and promote the use of recycled materials. 

Implementing partners:

Ajinomoto Malaysia Berhad, Coca-Cola Bottlers Malaysia Sdn Bhd, Colgate-Palmolive Malaysia, Dutch Lady Milk Industries Berhad, Etika Group of Companies, Mondelez International, Nestlé Malaysia Berhad, SIG Combibloc Malaysia Sdn Bhd, Spritzer Bhd, Tetra Pak Malaysia, Unilever Malaysia Holdings Sdn Bhd

Type of organization

Organization profile

The Malaysian Recycling Alliance (MAREA) is a non-profit organization collaborating with the Malaysian government and other stakeholders to improve recycling rates and promote sustainable waste management.

Extended Producer Responsibility (EPR)

The Malaysian Recycling Alliance (MAREA) implements Extended Producer Responsibility (EPR) to tackle consumer packaging waste. This initiative involves stakeholders such as consumers, recyclers, and the government to enhance collection and recycling systems. MAREA collects voluntary fees from industry members, representing them to strengthen existing waste management and recycling efforts, aiming to achieve a minimum recycling rate of 25% of packaging volumes by 2025 and promote the use of recycled materials. 

Implementing partners:

Ajinomoto Malaysia Berhad, Coca-Cola Bottlers Malaysia Sdn Bhd, Colgate-Palmolive Malaysia, Dutch Lady Milk Industries Berhad, Etika Group of Companies, Mondelez International, Nestlé Malaysia Berhad, SIG Combibloc Malaysia Sdn Bhd, Spritzer Bhd, Tetra Pak Malaysia, Unilever Malaysia Holdings Sdn Bhd

Type of organization

Alliances & Coalitions

Organization profile

The Malaysian Recycling Alliance (MAREA) is a non-profit organization collaborating with the Malaysian government and other stakeholders to improve recycling rates and promote sustainable waste management.