Behavioural Insights Application for Plastic Reduction

Behavioural insights can be applied as a complementary or precursor approach to traditional policy instruments to reduce the use of single-use plastics, such as regulation, economic incentives, and awareness campaigns. Building an understanding of what drives individual and collective decision-making mechanisms can help identify root causes of plastic usage. With this backdrop in mind, the proposed project will identify what choice architecture can nudge consumers from single-use plastic items toward sustainable alternatives. Pilot projects will be implemented to test the effectiveness of these nudges in several countries.

Project Duration

Sep 2022 - Dec 2023

Source of Funding