3 November 2022: ERIA, through a collaboration between the Entrepreneurship, Startups, and Innovation (E-S-I) Knowledge Lab and the Regional Knowledge Centre for Marine Plastic Debris (the Centre) hosted the Female Entrepreneurs in the ASEAN Region: Innovation to Tackle Marine Plastic Waste webinar. The webinar aimed to raise awareness about alarming marine plastic pollution and highlight private sector innovation to address the issue.
The webinar heard three female entrepreneurs address plastic waste issues in the region – Ms Ovy Sabrina of Rebricks Indonesia, Dr Supatchaya Techachoochert of Refill Station in Thailand, and Ms Juliana Adam of Biji-biji Initiative in Malaysia—and share their respective stories, including challenges and lessons learned on their journey as sustainability entrepreneurs.
The three entrepreneurs admitted that their forays into sustainable business were rather accidental, but their goal was the same: promoting a zero waste lifestyle.
‘Me and my partner, Novita, were beginning to practice the lifestyle when we realised there are certain types of plastic waste that we cannot recycle,’ said Ms Sabrina, referring to her business partner, Rebrick CEO Novita Tan.
Not wanting to pass down non-recyclable plastic waste to their children’s generation, they came up with the idea to recycle plastic waste into building materials and founded Rebricks Indonesia.
As for Ms Adam, it was the endeavour to generate alternative incomes for underserved community members in Malaysia that led her to becoming an entrepreneur. Together with her team, she is working to improve the livelihood of others while also championing environmental sustainability through her waste recycling and management company, Biji-biji Initiative.
Meanwhile, Dr Techachoochert’s interest in the business grew when living alternately between the forest and the city for her doctoral research in biology. As she observed how most environmental problems are rooted in the urban lifestyle, she decided to open Refill Station to raise public awareness of plastic waste. Today, the first bulk store in Thailand she co-founded with her friends is more than just a business.
‘Having a store is a kind of communication channel, so I have more room to express my interest, talk about the problem, and I can point out what other alternatives people can do to help,’ she said.
Changing Consumer Behaviour: Between Incentives and Facilities
In encouraging recycling behaviour, the ability to compromise is important for entrepreneurs. Dr Techachoochert learned that taking a hard-line approach loses people’s support. She believes that by being a leader who is adaptive and able to compromise, one can set an example that encourages people to follow.
Ms Adam observed how, in Malaysia, giving incentives to make people segregate and recycle their waste helps build the recycling habit among underserved community members. However, the same approach does not work as well for urban areas, she said.
The situation is similar in Indonesia. According to Ms Sabrina, incentives only work for areas where such income has a meaningful impact.
‘Urban communities, especially middle-class citizens, do not care about the incentives; they take action only when a formal system is in place,’ she said.
Dr Techachoochert said infrastructure should be in place to support people in segregating and recycling waste. She shared a story about a family member who used to segregate waste when living in Japan, but stopped once she moved back to Thailand.
‘Because there are no facilities to build trust, it is contradictory when we tell people to segregate waste at home, but the government only provides one bin to dump all waste into. There is no clear visibility that the mixed waste will be segregated and recycled at the end,’ she said.
Private Sector and Government Need to Move at Same Pace
The private sector in Thailand is generally quite aware of and enthusiastic about addressing plastic pollution, said Ms Techachoochert. However, despite the recent good news about the implementation of extended producer responsibility (EPR), she said the government is still relatively slow in responding to the issue.
‘The private sector is getting ready, but laws and policies are holding them back from moving forward,’ she said.
Ms Adam, however, believes the private sector could elevate the environmental debate by simply adopting green practices without having to wait for policies to adhere to.
‘Sure, policies should be put in place, but I strongly believe that each individual and organisation, each business, must take the initiative on their own,’ she said.
Business owners can start small by evaluating their operational practices, switching plastic packaging to more sustainable alternatives, and forming partnerships with other stakeholders to ensure material circularity, she said.
In terms of sustaining their business, Ms Sabrina believes social entrepreneurs need to balance their idealism and their adaptability.
‘At the end of the day, as an entrepreneur, you need to sell. Otherwise, you cannot sustain your company. You need to create revenue, otherwise you cannot create more impact,’ she said, adding that having the right business partner enables her to balance these two important sides.
Government Support to Accelerate Impactful Businesses
When asked about other government support required, Dr Techachoochert said the government should be able to quickly respond to rapid changes.
‘They used to give classification codes for products that come with containers, but did not provide any codes for refilling products that come without containers. Despite this, we didn’t give in, we kept pushing on. And then the government approached us to gain some insights from our business, and only later did they launch relevant policies after the shop had been already operational,’ she said.
Ms Techachoochert hopes the government can help promote businesses and educate the public about the problem they are trying to solve through its various communication channels.
Ms Adam said a policy to enable multistakeholder partnerships is in place in Malaysia. The policy fosters collaborations between big corporations, non-governmental organisations, and social enterprises to create a collective impact.
‘For example, recognising the impact that the third sector can create, and then ensuring support from the bigger players. Although the policy is in place, the execution is another story. But I feel like it is a good first step towards it,’ she said.
Ms Adam highlighted another big challenge: the lack of local recycling infrastructure. She said she hoped for logistic support to set up the necessary infrastructure, especially from the government.
Ms Sabrina, meanwhile, urged the government to allow small and medium-sized enterprises (SMEs) like her own to be suppliers for government projects.
‘Our team has worked hard to create reliable products at a competitive price, and despite having ample supply of non-recyclable plastic waste to create eco-friendly construction material, the demand for our products is not up to par. We believe the opportunity to be a government supplier will significantly leverage our business and the impact we could create,’ she said.
Mr Michikazu Kojima, ERIA Senior Advisor to the President on Environmental Issues who also leads the Centre, reiterated the important roles played by the private sector to lead the way for a more circular economy for plastics.
‘I believe we can all agree that the private sector plays an instrumental role in our collective efforts to put a break on the current trend of plastic pollution. With its economic leverage, the private sector has the potential to nudge the conventional and linear way of plastic consumption and production towards a more circular one,’ he said.
Dr Giulia Ajmone Marsan, ERIA Director of Strategy and Partnerships, said entrepreneurs and business models can offer very important solutions for this pressing global challenge.
‘Therefore, it is very important also for policymakers to hear from entrepreneurs and innovators,’ she said.
Knowledge Management Associate
3 November 2022: ERIA, through a collaboration between the Entrepreneurship, Startups, and Innovation (E-S-I) Knowledge Lab and the Regional Knowledge Centre for Marine Plastic Debris (the Centre) hosted the Female Entrepreneurs in the ASEAN Region: Innovation to Tackle Marine Plastic Waste webinar. The webinar aimed to raise awareness about alarming marine plastic pollution and highlight private sector innovation to address the issue.
The webinar heard three female entrepreneurs address plastic waste issues in the region – Ms Ovy Sabrina of Rebricks Indonesia, Dr Supatchaya Techachoochert of Refill Station in Thailand, and Ms Juliana Adam of Biji-biji Initiative in Malaysia—and share their respective stories, including challenges and lessons learned on their journey as sustainability entrepreneurs.
The three entrepreneurs admitted that their forays into sustainable business were rather accidental, but their goal was the same: promoting a zero waste lifestyle.
‘Me and my partner, Novita, were beginning to practice the lifestyle when we realised there are certain types of plastic waste that we cannot recycle,’ said Ms Sabrina, referring to her business partner, Rebrick CEO Novita Tan.
Not wanting to pass down non-recyclable plastic waste to their children’s generation, they came up with the idea to recycle plastic waste into building materials and founded Rebricks Indonesia.
As for Ms Adam, it was the endeavour to generate alternative incomes for underserved community members in Malaysia that led her to becoming an entrepreneur. Together with her team, she is working to improve the livelihood of others while also championing environmental sustainability through her waste recycling and management company, Biji-biji Initiative.
Meanwhile, Dr Techachoochert’s interest in the business grew when living alternately between the forest and the city for her doctoral research in biology. As she observed how most environmental problems are rooted in the urban lifestyle, she decided to open Refill Station to raise public awareness of plastic waste. Today, the first bulk store in Thailand she co-founded with her friends is more than just a business.
‘Having a store is a kind of communication channel, so I have more room to express my interest, talk about the problem, and I can point out what other alternatives people can do to help,’ she said.
Changing Consumer Behaviour: Between Incentives and Facilities
In encouraging recycling behaviour, the ability to compromise is important for entrepreneurs. Dr Techachoochert learned that taking a hard-line approach loses people’s support. She believes that by being a leader who is adaptive and able to compromise, one can set an example that encourages people to follow.
Ms Adam observed how, in Malaysia, giving incentives to make people segregate and recycle their waste helps build the recycling habit among underserved community members. However, the same approach does not work as well for urban areas, she said.
The situation is similar in Indonesia. According to Ms Sabrina, incentives only work for areas where such income has a meaningful impact.
‘Urban communities, especially middle-class citizens, do not care about the incentives; they take action only when a formal system is in place,’ she said.
Dr Techachoochert said infrastructure should be in place to support people in segregating and recycling waste. She shared a story about a family member who used to segregate waste when living in Japan, but stopped once she moved back to Thailand.
‘Because there are no facilities to build trust, it is contradictory when we tell people to segregate waste at home, but the government only provides one bin to dump all waste into. There is no clear visibility that the mixed waste will be segregated and recycled at the end,’ she said.
Private Sector and Government Need to Move at Same Pace
The private sector in Thailand is generally quite aware of and enthusiastic about addressing plastic pollution, said Ms Techachoochert. However, despite the recent good news about the implementation of extended producer responsibility (EPR), she said the government is still relatively slow in responding to the issue.
‘The private sector is getting ready, but laws and policies are holding them back from moving forward,’ she said.
Ms Adam, however, believes the private sector could elevate the environmental debate by simply adopting green practices without having to wait for policies to adhere to.
‘Sure, policies should be put in place, but I strongly believe that each individual and organisation, each business, must take the initiative on their own,’ she said.
Business owners can start small by evaluating their operational practices, switching plastic packaging to more sustainable alternatives, and forming partnerships with other stakeholders to ensure material circularity, she said.
In terms of sustaining their business, Ms Sabrina believes social entrepreneurs need to balance their idealism and their adaptability.
‘At the end of the day, as an entrepreneur, you need to sell. Otherwise, you cannot sustain your company. You need to create revenue, otherwise you cannot create more impact,’ she said, adding that having the right business partner enables her to balance these two important sides.
Government Support to Accelerate Impactful Businesses
When asked about other government support required, Dr Techachoochert said the government should be able to quickly respond to rapid changes.
‘They used to give classification codes for products that come with containers, but did not provide any codes for refilling products that come without containers. Despite this, we didn’t give in, we kept pushing on. And then the government approached us to gain some insights from our business, and only later did they launch relevant policies after the shop had been already operational,’ she said.
Ms Techachoochert hopes the government can help promote businesses and educate the public about the problem they are trying to solve through its various communication channels.
Ms Adam said a policy to enable multistakeholder partnerships is in place in Malaysia. The policy fosters collaborations between big corporations, non-governmental organisations, and social enterprises to create a collective impact.
‘For example, recognising the impact that the third sector can create, and then ensuring support from the bigger players. Although the policy is in place, the execution is another story. But I feel like it is a good first step towards it,’ she said.
Ms Adam highlighted another big challenge: the lack of local recycling infrastructure. She said she hoped for logistic support to set up the necessary infrastructure, especially from the government.
Ms Sabrina, meanwhile, urged the government to allow small and medium-sized enterprises (SMEs) like her own to be suppliers for government projects.
‘Our team has worked hard to create reliable products at a competitive price, and despite having ample supply of non-recyclable plastic waste to create eco-friendly construction material, the demand for our products is not up to par. We believe the opportunity to be a government supplier will significantly leverage our business and the impact we could create,’ she said.
Mr Michikazu Kojima, ERIA Senior Advisor to the President on Environmental Issues who also leads the Centre, reiterated the important roles played by the private sector to lead the way for a more circular economy for plastics.
‘I believe we can all agree that the private sector plays an instrumental role in our collective efforts to put a break on the current trend of plastic pollution. With its economic leverage, the private sector has the potential to nudge the conventional and linear way of plastic consumption and production towards a more circular one,’ he said.
Dr Giulia Ajmone Marsan, ERIA Director of Strategy and Partnerships, said entrepreneurs and business models can offer very important solutions for this pressing global challenge.
‘Therefore, it is very important also for policymakers to hear from entrepreneurs and innovators,’ she said.
Knowledge Management Associate
